Our team

Haddad grew up in Nazareth and chose to volunteer for the IDF, where he served as a combat soldier and commander in the Golani Brigade.

During the Second Lebanon War, he was seriously wounded and lost his foot. During his rehabilitation, he began participating in delegations around the world, and subsequently turned to Israeli public diplomacy, becoming one of Israel’s most prominent voices on the international stage and on social media.

At the beginning of the war, he significantly expanded his public activities, appearing in parliaments, universities and campuses around the world, as well as facing some of the most hostile demonstrations. Over the years, he has received the Begin Prize and similar awards. In 2023, he was selected to light a torch at Israel’s Independence Day ceremony, and in 2024 he was awarded an honorary doctorate by Ariel University.

His public activities focus on Israeli public diplomacy, combating the delegitimization of Israel, and strengthening partnership between Israel’s Jewish and Arab communities.

Engaged and lives in Tel Aviv.

A resident of northern Israel, she was born in Kiryat Shmona and grew up in Metula. Her experience of life in border communities, and her first-hand knowledge of the security and social realities of the north, shaped her path and her commitment to strengthening the periphery and border communities. Shem Tov served in the IDF’s public diplomacy unit and currently serves in the unit as a reservist.

She began her professional career as a presenter of local news in northern Israel and Tel Aviv, and subsequently held a series of positions at Channel 12, then anchoring the Friday evening edition of Channel 13’s main news program.

Throughout her career, she has championed the representation and coverage of Israel’s periphery in Israeli society. During the war, after being evacuated from her home in Metula with her family, she brought the perspective of northern residents to the screen, reporting from communities in the region and alongside soldiers operating beyond enemy lines.

In 2024, she was selected to host Israel’s Independence Day torch-lighting ceremony, and in 2025 she hosted the Israel Prize ceremony. She holds a master’s degree in political communications. Lives in the Galilee, married and mother of two daughters.

Ben-Ari was born and raised in the mixed community of Kfar Adumim. Over the years, he has held a range of positions, including at the State Attorney’s Office, as secretary to a committee chaired by the Supreme Court Justice Edmond Levy Z”L, and as head of the settlements portfolio in the Legal Adviser’s Office of the Ministry of Defense.

Ben-Ari has extensive knowledge of the Israeli legal system. His public activities focus on promoting greater balance within the judicial system and extending sovereignty in Judea and Samaria. Lives in Neve Ilan, married and father of four.

She immigrated to Israel from Gibraltar in her youth, at the height of the Second Intifada, motivated by a desire to be a part of the destiny of the Jewish people. Hassan-Nahoum served as Deputy Mayor of Jerusalem. In this role, she worked on developing the city’s economy, building bridges between different communities, and bringing innovation and high-tech industries to the city. With the outbreak of the war, she devoted herself to meaningful Israeli public diplomacy efforts, appearing in international media outlets in English and Spanish. Today, Hassan-Nahoum works to strengthen the relationship between Israel and Jewish communities around the world and to advance Israeli public diplomacy. Lives in Jerusalem. Married and mother of four.

She immigrated to Israel alone from France at the age of 14½ through the Youth Aliyah programme, and later moved to Beit El, motivated by a belief in sharing in the destiny of the Jewish people and the Land of Israel. Over the years, she has worked to advance policy on socio-economic issues and to strengthen traditionalism and Sephardi Zionism in public discourse. She has also led a variety of projects over the years, including a project supporting war orphans, which she has managed since the beginning of the war. During this war, her son, Staff Sergeant (res.) Saadia Yaakov Deri HY”D, was killed in combat in the Gaza Strip. His death is a painful manifestation of the values with which she raised her children — foremost among them the value of “Hineni” (“Here I am”): the willingness to step forward and act for the sake of Torah, the people, and the Land. Guided by these values, Deri works to connect faith with action, strengthen the covenant of service and unity among the people of Israel, and promote a discourse that emphasises responsibilities alongside rights. Lives in the community of Eli, married and mother of six.

He served at the Ministry of Finance as a health economist during the COVID-19 pandemic. In this role, he worked with the healthcare system and health funds, conducted negotiations, and led significant reforms and regulatory initiatives. He subsequently moved into the investment world, where he was involved in investments in Israeli high-tech companies. He later worked at one of the world’s leading private equity firms, while simultaneously serving as deputy commander of a company in the medical unit of the 98th Division. Since the beginning of the war, he has accumulated more than 750 days of reserve duty, most of them in combat and evacuating casualties from deep inside the area of operations. During his service, he also helped develop the response for self-employed reservists who suffered financial losses as a result of their service. Lives in Petah Tikva, married and father of two.

Ben Zion serves as Deputy and Acting Head of the Samaria Regional Council and holds the education portfolio. When the war broke out, he joined his battalion in the early hours of the morning. He fought for three days in Kfar Aza, where he and the 71st Battalion rescued dozens of families. Since then, he has accumulated hundreds of days of reserve duty. For many years, he has been active in public and social initiatives. After his mother died of cancer, he established the Shifra - Simply to Love charity, which assists at-risk teenage girls. As part of its work, it has established safe houses providing the girls with professional and rehabilitative support. In his public activities, Ben Zion focuses on strengthening connections between different parts of Israeli society, promoting responsible and proactive leadership, and strengthening settlement of the Land and education. He holds a bachelor’s degree in education and a master’s degree in government and public policy. Lives in Alon Moreh, married to Ayelet and father of seven.

Ezra enlisted in the 890th Battalion of the Paratroopers Brigade, where he served as a sniper and commander. After completing a bachelor’s degree in Government, Diplomacy and Strategy at Reichman University, he served as COO of a startup. Alongside his reserve military service, he founded the “Victory Generation” movement and completed, with distinction, a master’s degree with honors in Law and Business Innovation. As part of the movement’s activities, the Victory Generation Caucus was established in the Knesset, working to advance legislation and rights for combat soldiers and students serving in the reserves. These initiatives included legislation giving reservists priority in admission to higher education, improving and expanding the “Mimadim L’Limudim” scholarship programme, promoting legislation giving reservists priority in admission to the civil service, and launching a “Reserve Service Card” in the business sector. Alongside these efforts, the movement led a campaign to expand the ranks of those serving in the military and to establish an effective military conscription law. His public activities focus on representing the generation of combat soldiers and those serving in the military, advancing their rights, and strengthening their standing in Israeli society. Married and lives in Tel Aviv.

Gino grew up in Jerusalem in a traditional Jewish family. He subsequently served in the Givati Brigade for approximately 27 years, holding a range of command and staff positions. When the war broke out, he reported for reserve duty and has accumulated more than 1,000 days of reserve service, including serving as Chief of Staff of the Givati Brigade. Following his military service, he chose to continue his public service, viewing it as a direct continuation of his military service. His aim is to strengthen governance and personal security, prevent a recurrence of the events of October 7th, and fundamentally change the security situation. Lives in Rishon LeZion, in a relationship and father of two.

Kraunik grew up in a Zionist, pioneering family. Over the years, she has worked with young people and at-risk populations, served in the IDF, and lectured throughout the country. On Simchat Torah 5784 — October 7th, her husband, Arik Kraunik, the security coordinator of Kibbutz Be’eri, was killed. Her home and the community in which she lived were also severely damaged. Since then, she has chosen to channel her pain and personal experience into public action. She works to advance clear and determined national policies on security, immigration, and the future of settlement, guided by a belief in achieving decisive outcomes and a commitment to a better future for generations to come. As part of her public activities, she has deepened her experience in public and institutional affairs and developed extensive first-hand knowledge of the situation on the ground, bereaved families, and residents of the Gaza border communities. Lives in Kibbutz Be’eri and is a mother of four.